Karthikeyan K
Head of Marketing
I am a storyteller. Every brand, product, and service needs a story. There’s no such thing as a perfect story - only necessary stories. Always start your story with People, then move to the Purpose, and finally to the Product. Never confuse the stages; it must always be in this order. When you start marketing a product, always keep in mind - the product exists for a purpose, and that purpose exists for a person (or people).
I am a marketer through and through. I help better products reach further, and turn okayish products into better ones. Whether it’s product-led growth or demand-led growth, I have my own approach.
People before funnel!
